Challenge
Samsung KX wanted to accurately track footfall in their showcase space located in London’s Coal Drops Yard. The architecturally complex environment features high sloped ceilings that pose challenges for implementing footfall tracking technology. The lack of accurate data on visitor movement hindered their ability to optimize the user experience and make informed decisions for future improvements.
Solution
Hoare Lea, part of the Tetra Tech High Performance Buildings Group, installed sensors on a gradient throughout the retail environment. This inventive approach achieved full coverage and accurate data collection. Leveraging advanced footfall sensing technology, our solution captured specific product interactions and analyzed visitor journeys taken around the space.
Benefits
Tetra Tech’s forward-thinking footfall tracking solution empowered Samsung KX with tangible data to understand visitor patterns and behaviors, driving future decision-making and optimizing user experience. Our innovative technology guided Samsung KX’s transition from traditional retail to a fully immersive and interactive experience. The flexibility in product interaction and seamless maintenance of equipment in a bustling environment enhanced operational efficiency and customer engagement.
Revolutionizing the retail experience with innovative footfall tracking technology and data driven space utilization monitoring.
At a glance
Client
Samsung
Architect
Heatherwick Studio
Completion date
2019
Services
Intelligent buildings, Information and Communications Technology (ICT) consulting, audio/video (AV)
Project by
Hoare Lea